UFC thinks Monopoloy is nothing more than a game by Parker Bros.
July 29, 2008 by Justin Barracosa
Filed under MMA
A couple of weeks ago I, like many others, watched Affliction “Banned” on ppv. As most of you know the UFC countered this by putting on a free show on Spike headlining Anderson Silva at the 205 weight class, a fight that had no business ever taking place.
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For those curious as to why, Silva walks around at 215 and cuts to 185, and by the time he actually fights he’s back to 210. Oh by the way these are about the same numbers we’re looking at for both Rich Franklin and James Irvin.
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So basically Anderson went from fighting the best to the worst. But why?
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Well because UFC had to counter the Affliction card and try to prevent people from paying for another company.
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Are you kidding me?
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So then I was watching EliteXC on Saturday night on CBS when I noticed a special on UFC 84 was being aired on spike TV.
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Are you freaking kidding me?
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The UFC thinks the average viewer is not an mma fan, but rather that they are so dumbed up, that they’ve all become UFC fans first and foremost. That they can aire any piece of garbage show and we’ll watch repeats of UFC cards instead of new live championship cards on national television?
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What do you think? Is the UFC being just a little bit too cocky thinking people would prefer to watch repeat UFC’s of Champions fighting chumps instead of Kimbo Slice, Scott Smith, Fedor, Gina Carano and Robbie Lawler?
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Get outta Free Parking, put up some pretty hotels as you take a walk on the boardwalk, and tread very carefully around that Go to jail spot.
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Oh, and never play the rampage car.
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July 30th, 2008 at 5:28 am
Jason, I came across a very interesting press release sent out by the UFC two days ago:
“SPIKE TV’S RE-BROADCAST OF UFC 84 DRAWS MORE YOUNG MEN THAN A LIVE PRO ELITEXC CHAMPIONSHIP FIGHT ON CBS
Need proof the UFC is the preeminent mixed martial arts brand in the world? On Saturday, July 26, more men 18-34 watched a repeat…a repeat…of a UFC event on Spike TV than a LIVE telecast of a Pro EliteXC championship card on CBS. Despite being available in over 17 million more homes, Spike TV drew 27% more Men 18-34 for a re-broadcast of “UFC 84: Penn vs. Sherk” from (9:00-12:00am ET/PT) than CBS’s live show (9:00-11:00pm). Spike TV’s telecast tallied 433,000 Men 18-34 to CBS’s 341,000.
Overall, “UFC 84: Penn vs. Sherk” drew higher ratings than Pro EliteXC in Men 18-49 (1.5 to 1.3) and Men 18-34 (1.5 and 1.0).
Reminiscent of the XFL’s rating collapse years ago, the CBS telecast was 69% lower in Men 18-34 and 57% lower with Men 18-49 than its initial broadcast on CBS in May featuring the “He Hate Me” of MMA, Kimbo Slice.
Compared to last week’s live Spike TV UFC telecast featuring arguably the best pound for pound fighter in the world, Anderson Silva, the UFC outdrew CBS by 165% with Men 18-34, 82% with Men 18-49, and 21% with total viewers.”
Though Elite XC did outdraw the Spike re-broadcast, it appears that they were successful in taking away some of the most important fans. It seems like the UFC knows what they are doing and knows how to play this game. I’m all for the competition, especially when it gives fans more free MMA.